Our International franchise stores are the cornerstone of our international business. initially where British expat communities are located, but more recently into countries such as Iceland and Norway catering primarily to the native population.

Our franchise business is based around a ‘mutual partnership’ meaning we plan and grow the business together. Please contact us to enquire about our franchise opportunities.

Internationally we have 53 franchise stores located in:

  • – Spain
  • – Portugal
  • – Canary Islands
  • – Channel Islands
  • – Iceland
  • – Norway
  • – Malta
  • – Greece
  • – Czech Republic

Whilst the stores are all classified as ‘Iceland franchise stores’, we have adopted a flexible approach to store models which are respectful of the local community and environment. Whilst many of our franchise partners replicate our UK stores, there is always autonomy for our franchise partners to incorporate local products and bespoke marketing which we can produce via our in-house design studio.

We provide our franchise partners with support throughout the process of setting up their stores. Such as planning the design and layout of stores utilising our in-house teams, and providing access to our equipment supplier base offering competitive pricing.
Once your franchise stores are up and running, you will be allocated an Iceland Head Office based account manager and dedicated supply chain manager, who will support your business with both commercial and operational guidance.
** Please note that we do not offer franchise store options on the UK Mainland.


Iceland International can offer a concession model as an alternative to a franchise store. We are able to offer bespoke international branding which can be adapted for any market.
Over the coming years, we will further develop our concession model and we expect significant growth in this area of our business. As this concept does not require a large capital investment, the option to open a concession makes accessing and partnering with Iceland an attractive proposition.

The concession model can be made to fit all categories, whether that be frozen, chilled or grocery. As well as having the ability to be formatted to any size, to suit all types of retail businesses. From a small independent store with limited space, to a multinational partnership where we can make a huge impact with our large range of quality, value-driven and innovative products.

As with our franchise stores, we can offer all equipment required at competitive rates, in addition to branding and marketing required to fit your market needs.

For information about our Joint venture and Franchise opportunities please contact us.

** Please note we do not offer concession store options on the UK Mainland.


Our distribution and retail partnerships stretch across every continent and are the result of in-depth market research and assessment, to ensure we work with the most suitable partners possible.

It is extremely important that our partners have the same expectations and share the same vision and values as we do. It is essential that there is a trust in each other to ensure we deliver the plans we both agree on.

Iceland has the range and brand recognition, to ensure we can meet the needs of consumers in any market across the globe. We can also provide advertising materials and even marketing campaigns to increase brand awareness and growth amongst those consumers.

We also have several distributors and retail partners who have opted to introduce our concession model, which allows for a more focused approach to ranging our products in store.

To enquire about becoming an Iceland International distributor or retail partner please contact us.