Iceland is the home of frozen food, and an award-winning leader in frozen product innovations year after year.

We are simply fanatical about frozen! We pride ourselves on putting quality, affordability, and great customer service at the heart of everything we do.

We are the experts in taking the hassle out of mealtimes, with great tasting and super-convenient products, everything from our Roast from Frozen Joints range, to the freshest frozen fish & seafood, and award-winning pizzas.

We’re not just Britain’s leader in frozen food innovation, we’ve also led the industry for years in providing our customers with Food You Can Trust. This has been our promise and our passion since our company was founded 44 years ago.